claire luft

I’m Claire Luft, a creative specializing in art direction and communication design. I earned a B.A. in Creative Advertising, concentration Art Direction with minors in Graphic Design and Business (Marketing). With over a decade of passionately building my creative skills (illustration, graphic design, writing, etc.), along the way, I also uncovered a knack for brand communications. As the prophecies foretold,

blue + yellow = art direction, and I'm happy to be here.

My approach is rooted in strong concepts, thoughtful strategy, and attention to detail. I enjoy building visual identities and design systems that feel clever, playful, and out-of-the-box, while still based on intentional and clear communication.

No matter the visual style or strategic complexity, I strive to reach for the sun, and if I miss, I'll land amongst…Venus, maybe (forget the moon - we've already been there). I’m driven by developing work that pushes creative boundaries, aims for boldness, and avoids the expected, because what's the point in creativity if not to be fascinating??

I want to be a part of revolutionary work one day.