CUTWATER

Packaging Design

Packaging Design

2025

Who?

CUTWATER is an alcoholic beverage brand most known for their ambitious canned cocktail mixes.

Why?

CUTWATER's drinks come with bold flavor and blazing demeanor, I feel that is not reflected in their packaging as well as it could be. Just like people, CUTWATER's cocktails have a strong personality, and one tends to either love em' or hate em'. So, I recreated their packing to quite literally put faces to the personalities.

How?

Each cocktail package features a distinct face, font, and color palette designed to capture the drink’s “vibe” while aligning with CUTWATER’s social-facing, lively brand. The designs are playful and intentional, using geometric, personified shapes to communicate what’s inside, shown through my dielines and final 3D mockups.

TL;DR Goals:

Packaging Design Visual Communication Brand Personality

NOCD

Ad Campaign

NOCD
Ad Campaign