CUTWATER is an alcoholic beverage brand most known for their ambitious and bold canned cocktail mixes. I feel that is not reflected in their packaging as well as it could be! Just like people, CUTWATER's cocktails have a strong personality, and one tends to either love em' or hate em'. I recreated their packing to quite literally put faces to the personalities. Each design features a distinct face, font, and color palette chosen to capture the drink’s “vibe” while aligning with CUTWATER’s social-facing, lively brand. The designs are playfully intentional, using geometric, personified shapes to communicate what’s inside, shown through my dielines and final 3D mockups.