CUTWATER

Packaging Design

2025

Who?

CUTWATER is an alcoholic beverage brand most known for their ambitious canned cocktail mixes. Despite a good taste, with 1.5-2 shots per can and a forward-facing alcohol bite, their drinks do not shy away from their purpose. If you want to have a...great Saturday night, CUTWATER is a sure-fire way to achieve that.

Why?

Although CUTWATER's drinks come with bold flavor and blazing demeanor, I feel that is not reflected in their packaging as well as it could be. These drinks are distinctly different than their competitors, in the sense that, instead of aiming for high-volume consumption, one only needs about 1-2 CUTWATERs to get to where they want to be. Just like people, CUTWATER's cocktails have a strong personality, and one tends to either love em' or hate em'. So, I recreated their packing to quite literally put faces to the personalities.

How?

Each cocktail packaging now comes equipped with a face, a style, a distinct header-font, and a reflective color-palette meant to convey the "vibes" of the drink. I aimed to give the feel of the designs a social-facing theme, intended to match CUTWATER's targeted brand setting and purpose. My designs aim to be fun but straightforward, giving the viewer the information they need to get a hint of what's inside. The face designs were formed from geometric shapes and drawn accessories laid out to reflect the personification sketch. The following images display the dielines of the cans, and 3D renderings/mockups of the final design.