NOCD is a mental health app that helps people manage OCD through symptom tracking, specialized therapy access, and community support. This campaign aims to connect with individuals experiencing OCD by using relatable messaging to engage awareness of NOCD and highlight its supportive tools and community for those it can help. The campaign draws from my personal experience with OCD to create concepts that resonate with shared struggles and the need for connection, community, and understanding. The visuals intend to be eye-catching, grabbing the attenion of the viewer, while still minimal in order to quickly communicate the message of OCD/mental heath support tied to NOCD.