NOCD

Ad Campaign

2025

Who?

NOCD is a mental health platform and mobile app designed to specifically help people manage Obsessive-Compulsive Disorder (OCD), providing tools to help track and target OCD symptoms, access therapists specializing in OCD treatment, and harbor community support through social features. All of this with the goal of helping those struggling with OCD reduce their struggles and live a quality life.

Why?

This campaign's purpose serves to connect with those experiencing symptoms of OCD by displaying messaging that resonates with them, creating awareness for NOCD amongst the target audience. It also calls towards benefits of NOCD, such as its community and tools that help get those with OCD get on the right path.

How?

The concepts for this campaign stem from my own experiences with OCD that I have dealt with throughout my life, using them here to know what would resonate with others dealing with the same mental disorder, pertaining to common issues one suffers with, as well as the longing for connection and understanding.