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NOCD
2025
Who?
NOCD is a mental health app that helps people manage OCD through symptom tracking, specialized therapy access, and community support.
Why?
This campaign aims to connect with individuals experiencing OCD by using relatable messaging to engage awareness of NOCD and highlight its supportive tools and community for those it can help.
How?
The campaign draws from my personal experience with OCD to create concepts that resonate with shared struggles and the need for connection and understanding. The visuals intend to be eye-catching but minimal to the message, quickly communicating the message to those it grabs the attention of.
TL;DR Goals:
Connection Awareness Acknowledgement Discovery
