Squishmallows is a plush brand known for its wide variety of cute characters and collector-driven appeal. This project relaunches the Squishmallows × McDonald's toy partnership, but through my “State Squishmallows” designs: a collection of 50 state-themed plush toys released over ten weeks to encourage repeat Happy Meal purchases and collector engagement. As a pivot, I developed a smaller-scale concept featuring nine planet-themed Squishmallows (over two weeks), maintaining the same collectible appeal in a more streamlined format. Each design incorporates elements like state animals, state seals, and symbolic accessories, along with custom names and bios that reflect their identities; the same approach is applied to the planet-themed series. The project also includes collectible sticker sheets to track progress and campaigns promoting both the state and planet collections.