Mother’s Circus Animals were a staple of many of our childhoods and likely a subject of “don’t play with your food;” but isn’t playing just an expression of imagination? Mother’s small, white and pink animal shaped frosted sprinkle cookies are visually interesting to kids and are inevitable vessles for engaging with imagination and creativity. This campaign spotlights the latter qualitites, as well as the potential that can come from engaging with these kid-centered, fun snacks. Big imaginations should be allowed to run wild, and the visuals of this campaign—constructed with cookies, sticks, string, cardboard, pipe cleaners, and more—show how imagination can materialize when kids are given the space to play.