Regera

Brand Design | UX Design

2024

Who?

Phones are addictive—would you be willing to give it up for an experience? Regret has a proposition: this hypothetical getaway retreat gives you the opportunity step back into the regency era as a royal living in a castle, accompanied by all the rightful glamour, pomp, and circumstance. As long as you can give up your phone for the time being, Regera lets you live your fantasy.

Why?

Regera is a concept brand I built based on the prompt "an experience that someone would trade technology for." Created near the online craze of regency era envy, ballroom events, and Bridgerton, a regency royalty immersive experience would certainly rope people in. I know it would for me, at least.

How?

Since Regera is a concept only conceivable through its branding, it required building aspects such as an app, a brand personality, a logo, a commercial, and advertisements for both attendees and potential employees.