Subway

Ad Campaign

Ad Campaign

2026

Who?

Subway is currently the #3 most expanded food chain globally. A name known across languages and division lines.

Why?

I wanted to create a campaign that capitalizes on Subway's global scale, expanding across countries and languages. A lighthearted campaign focusing on expanse and connection.

How?

Below is a pair of connecting 3D billboards, a pair of posters, a social post, and an activation.

TL;DR Goals:

Global Campaign Brand Activation

^ Location: United States

^ Location: United States

^ Location: United States

^ Location: China

^ Location: China

^ Location: China

^ Across the way communication (facing posters)

^ Across the way communication (facing posters)

^ Across the way communication (facing posters)

"Global Subway Station" Activation

"Global Subway Station" Activation

Globally placed digital stations placed at/near Subway locations:

  • Functions as a $1 photobooth station. Participants can login on the website to collect or download their photos.

  • View Map shows the locations of all Subway Stations across the globe with a count of the number of visitors at each location

  • Aims to highlight global connection while fundraising money for charity to fight world hunger

Globally placed digital stations placed at/near Subway locations:

  • Functions as a $1 photobooth station. Participants can login on the website to collect or download their photos.

  • View Map shows the locations of all Subway Stations across the globe with a count of the number of visitors at each location

  • Aims to highlight global connection while fundraising money for charity to fight world hunger

Globally placed digital stations placed at/near Subway locations:

  • Functions as a $1 photobooth station. Participants can login on the website to collect or download their photos.

  • View Map shows the locations of all Subway Stations across the globe with a count of the number of visitors at each location

  • Aims to highlight global connection while fundraising money for charity to fight world hunger

CUTWATER

Packaging Design

CUTWATER
Packaging Design